The Pew Research Center told us yesterday that the 18- to 29-year-old age group was more likely to have read a book than their elders, and now it appears they're also more like to read than their younger cohort - in the UK, at least.
TheBookseller has the report on a Nielsen Book survey on the 25 and under readers. It found that the 18- to 25-year-old age group were the most likely to read, while the under 6-year-old age group were the least likely to read (also, coincidentally, the least likely to be _able_ to read).
Among the age groups that can actually read, Nielsen's report, Understanding the Children’s & YA Book Consumer, found that those aged 14-17 were the least likely to read. Only 34% of that age group read at least once a week for pleasure, compared to 44% of the 22-25 age group (no details have been shared on the 18-21 age group).
Steve Bohme, UK Research Director, said only 34% of that age group read at least once a week for pleasure. However, that figure rises to 44% amongst the 22-25s.
"One of the main factors in the drop-off is school work, although there is an attitude issue as well, but once young people reach 18 they have a renewed interest in books and reading," Steve Bohme, Nielsen UK Research Director, told The Bookseller.
To be honest, I'm not sure that there is much to be gleaned from The Bookseller's coverage; it is weirdly inconsistent and incomplete. For example, this does not square with the stat about 14- to 17-year-olds:
The report also found that reading is still popular with 0-17 year-olds, as 71% read for fun or are read to every week. However, that figure has dropped one percentage point from 2014.
The biggest decrease in weekly book reading was among the 3-10 year-olds, although for that age group book reading is still the most widespread leisure activity. Reading drops to the fifth most popular activity for the 11-13s and drops out of the top nine for those aged 14 and over.
That also doesn't fit with the claim that the oldest age group was the most likely to have read for pleasure.
Alas, The Bookseller doesn't present a complete set of stats or link to them, so I cannot explain the discrepancy. But I have queried Nielsen, and I will fix this post once I get better info.
P.S. This is an example of why i like to only post when I have the complete info, and when I can share it. The Bookseller has left more questions than they've answered.
image by Jason Lander