Barron’s Over-Estimates the Prospects of B&N Education

7235467826_74cd4269fc_hLate last week Barron's published one financial analyst's take on B&N Education, the college bookstore division that was spun off of B&N earlier this year.

B&N Edu operates about 740 college bookstores  in the US, and that analyst thinks that it is under-valued by half. But his article is behind a paywall, so I hadn't been able to read it. Luckily a reader has helped me figure out that the paywall is porous and could be bypassed through Google (thanks, K!) so I now have the text of the article and am ready to respond.

Oy, vey.

When I first expressed interest in the article last night, I jokingly asked whether its author was aware of an invention called the internet. It turns out my joke wasn't too far off base.

Here is why Andrew Bary thinks that B&N Edu is under-valued:

“It’s an attractive business with high barriers to entry because of the physical presence on college campuses and an early movement into the digital space,” says Alex Fuhrman, an analyst with Craig-Hallum Capital Group. He sees “store growth, same-store-sales growth, and margin expansion” ahead. He has a Buy rating on the stock and a $25 price target.

The company is bite-size by retail standards, with a market value of $600 million and revenues of $1.8 billion in its latest fiscal year ended in April. The company had a debt-free balance sheet with $16 million of cash on Aug. 1.

It is inexpensively valued at six times this fiscal year’s expected pretax cash flow (earnings before interest, taxes, depreciation, and amortization) of $92 million. The cash flow is depressed by a projected $26 million of annual spending on Yuzu, its venture into the nascent digital-textbook market. Yuzu is also depressing reported earnings, which could total about 45 cents a share in the current fiscal year ending in April 2016.

Barnes & Noble Education operates bookstores on 736 college and university campuses around the country, including those at Harvard, Yale, University of Pennsylvania, Clemson, the University of Michigan, and Texas A&M. And there’s plenty of room for growth, since about half of all college bookstores—including UCLA, Princeton, and Wisconsin—are still operated in-house. “We have a low-risk and steady business model and large upside for growth,” says CEO Max Roberts.

THE STORES OFTEN HAVE A NEAR-MONOPOLY POSITION on campuses, offering textbook sales and rentals, collegiate apparel, and related gear, food, and convenience goods. Collegiate gear accounts for over 25% of sales and is quite profitable. The company is No. 2 in the industry behind the privately owned Follett, which operates over 1,000 stores.

I will grant you that the financial details look good right now, but I would also remind you that Nook Media looked great when it was first spun off. And where is it now?

And as for the description of B&N Edu's position on college campuses, "near-monopoly"? "high barriers to entry"?

These guys don't know what they're talking about.

Folks, it is well documented that college bookstores are being affected by the same trends as the broader retail industry. Like B&M retailers everywhere, college bookstores are losing sales to their online competitors.

Why do you think Amazon is opening unstores on or near college campuses, and is blanketing college campuses with delivery lockers?

In part its because college mail rooms are being inundated by packages from Amazon, but also because Amazon is picking up sales at the expense of college bookstores.

Some, like the bookstore at Fredonia University, are only seeing a slight drop, while others like the University of Hawaii bookstore reported a decline of several percent YoY.

As I reported in February, the universities that partnered with Amazon also reported a decline in bookstore revenues. Even the NACS (national Association of College Stores) has said that this market peaked in 2010. And that estimate is born out by B&N's own annual statements.

The retailer reported that revenues for its college bookstore division declined in two of the last 3 fiscal years (2012, 2013, 2014). This, while B&N was signing new contracts to operate additional stores.

Brick and mortar college bookstores are facing stiff competition not just from Amazon but also from retailers like Newegg, which recently announced it was getting aggressive in the college textbook market. And let's not forget eCampus, which runs 150 virtual bookstores for colleges and high schools, including one for the University of Wisconsin Milwaukee.

And that's why, folks, when someone tells me that B&N Edu has great prospects, I want to step back and measure the size of their shovel.

While I am not saying that the company is doomed, I do have deep concerns about its prospects. If it successfully shifts more sales online, then it could do well. But if B&N Edu makes the same mistakes as the analysts mentioned above, it will not.

image by Brad Clinesmith

About Nate Hoffelder (11598 Articles)
Nate Hoffelder is the founder and editor of The Digital Reader:"I've been into reading ebooks since forever, but I only got my first ereader in July 2007. Everything quickly spiraled out of control from there. Before I started this blog in January 2010 I covered ebooks, ebook readers, and digital publishing for about 2 years as a part of MobileRead Forums. It's a great community, and being a member is a joy. But I thought I could make something out of how I covered the news for MobileRead, so I started this blog."

6 Comments on Barron’s Over-Estimates the Prospects of B&N Education

  1. Wasn’t there a piece out there recently about college mailrooms being overwhelmed by package delivery volumes from, yes, Amazon? All those cheap student-priced PRIME memberships are paying off.

    And then Apple is trying to get into the textbook business…
    Follet isn’t rolling over and playing dead…
    (They recently bought out a competing business, no?)

    None of that suggests clear sailing for a lightly funded business.

  2. It’s not about books. Not. At. All.

    The “near monopoly” is that student-needs-a-bottle-of-aspirin market. At convenience store prices, of course. And have you ever seen one of these places on a football game day? Wow!

    These shops are no-brainer cash cows. If B&N can’t make money running them, then they deserve to go out of business.

  3. @ Calenorn

    Nope. It is totally about the book. The price of the book to be specific. College textbooks are frigging expensive. With constantly rising college tuition and fees, I see more and more of my classmates every semester delaying their purchases (because it’s not always for certain we’ll need to use the book despite what the syllabus say) or transitioning completely to buying online (used, of course).

    We used to have a B&N Education store at my university a couple years. Now we’re being served by Follett, not that it makes any difference. The prices are still expensive.

  4. Everyone overestimates the profits of college stores, especially with textbooks. Students and instructors think the stores are raking it in. College administrators think their stores should be too. Maybe years ago, but the market is now completely disrupted. Competition comes from everywhere including the publishers who are more and more marketing direct, publishers and wholesalers limit returns or charge restocking fees on returns. Appropriate inventory levels become almost impossible to predict as editions, and custom/bundle versions and variations change so frequently that any old stock becomes almost worthless very quickly. Prices continue to go up so students buy fewer books and scour the internet for cheaper international editions, even cheaper old edition, or free pirated digital copies. Colleges lease out/privatized their stores as a way to stop losses, and while these chains/virtual stores offer some initial economies of scale, ultimately they face the same market pressures as well.

Leave a comment

Your email address will not be published.


*