Facebook Rolls Out Instant Articles to All Android Users

instant-articles-e28094-android-hero1At long last, Facebook has expanded Instant Articles, and today the social network announced that it was bringing Instant Articles to all of its Android users.

Faux-launched in May and rolled out to all iOS users in October, Instant Articles is Facebook's bid to capture more of your attention by directly hosting articles and blog posts published elsewhere on the web. That way, when a FB user clicks a link to one of these articles, they open instantly inside the Facebook app (hence the name).

The articles are shown to users with a minimum of adverts and tracking detritus (although Facebook does have an InstantAds to match the Instant Articles). Publishers can sell adverts against their articles, and collect 100% of the revenues, or let FB sell adverts and collect 70% of the proceeds.

The program launched with only a handful of publishers, but today FB says that more than 350 publishers around the world have joined the Instant Articles program to date, with more joining everyday.

Not all publishers are happy with the ad revenues they've been earning from this program, so this last part is still being tweaked to satisfy publishers while keeping users happy.

Facebook via TNW

About Nate Hoffelder (11588 Articles)
Nate Hoffelder is the founder and editor of The Digital Reader:"I've been into reading ebooks since forever, but I only got my first ereader in July 2007. Everything quickly spiraled out of control from there. Before I started this blog in January 2010 I covered ebooks, ebook readers, and digital publishing for about 2 years as a part of MobileRead Forums. It's a great community, and being a member is a joy. But I thought I could make something out of how I covered the news for MobileRead, so I started this blog."

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