Apple Launches Its Third Annual “Discover New Big Five Authors” Promotion

14545549815_4d2d291df8_hApple has launched its third annual  Discover New (Big Five) Authors promotion, featuring ebooks from publishers like HarperCollins, Pan Macmillan, and Hachette.

The promotion runs over the course of what Americans would call the Labor Day Memorial Day weekend, and it lets iBooks users download the ebooks for free  from today through Monday (30 May).

The four titles featured in the campaign include Dare Me by Megan Abbott (Pan Macmillan), Kitchens of the Great Midwest by J. Ryan Stradal (Quercus),  Annihilation by Jeff VanderMeer (HarperCollins), and Someone Else's Skin by Sarah Hilary (Headline).

The Bookseller reported that all the authors are “the ones to watch” and “rising stars as writers and novelists,” according to Apple, but since they are all also published by the Big Five we have to wonder just who wants us to watch them.

The Discover New Authors available to iBooks customers in Germany, France, Austria, Ireland, the UK, and Switzerland for the Bank Holiday promotion. Apple has been running this promotion since at least 2014.

The Bookseller

image by keepitsurreal

About Nate Hoffelder (11590 Articles)
Nate Hoffelder is the founder and editor of The Digital Reader:"I've been into reading ebooks since forever, but I only got my first ereader in July 2007. Everything quickly spiraled out of control from there. Before I started this blog in January 2010 I covered ebooks, ebook readers, and digital publishing for about 2 years as a part of MobileRead Forums. It's a great community, and being a member is a joy. But I thought I could make something out of how I covered the news for MobileRead, so I started this blog."

4 Comments on Apple Launches Its Third Annual “Discover New Big Five Authors” Promotion

  1. …what Americans would call the Labor Day weekend…

    Really?

  2. No insult intended to Jeff VandaMeer but it seems decidedly odd to refer to him as a “new author” or a “rising star” when he’s been winning awards since 2000 or thereabouts. Or has he just switched publishers?

    • I meant “VanderMeer” of course. I wish you had a way to edit comments after they are posted (though only for the first 5 minutes or so).

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