BBC Relaunches Its “Get Reading” Campaign as “Love to Read”

21003111874_1bcc34e2a2_hLast November  the BBC announced Get Reading, a digital and social media campaign to promote the love of books across BBC's tv and radio shows as well as online. Now The Bookseller reports that the BBC relaunched the campaign this week at the Hay Festival.

The campaign is now called Love to Read, and it's going to feature a similar spread of programs focused on books, authors, and the worlds they create:

The BBC's latest line-up includes a raft of new programming, documentaries such as The Marvellous World Of Roald Dahl, with specially commissioned illustrations from Quentin Blake, and The Secret Life Of Sue Townsend, narrated by Julie Walters, as well as a BBC Four documentary about the founding of women-only publisher Virago, entitled The Virago Story.

The channel also throws a spotlight on the imaginary worlds of George R.R. Martin, Agatha Christie, John le Carré and others with presenter Andrew Marr, as he deconstructs three genres of popular fiction: fantasy epics, detective fiction and the spy novel in a new three-part series, Secrets Of Genre Fiction. It will also run a documentary, B Is For Book, following a group of Hackney primary school children over the course of a year as they begin their journey as young readers.

A Horrible Histories special on Staggering Storytellers and authors including, among others, Jacqueline Wilson, David Baddiel, Liz Pichon and Frank Cottrell-Boyce, are set to feature in Awesome Authors at CBBC Live in Birmingham, an event held in partnership with Birmingham City Council and the Library of Birmingham, as announced last week.

The program is scheduled to end in early November with a #LovetoRead Weekend where BBC tv presenters will provide "inspiration" for new reading material with personal recommendations, and presenters from local radio stations will do readings from their favourite books in their local libraries.

Hmm, the BBC sure is devoting a lot of tv and radio time to convincing people to read. Just imagine how much reading could get done if people weren't watching all those programs on the BBC.

image by Andrew Gustar

About Nate Hoffelder (11598 Articles)
Nate Hoffelder is the founder and editor of The Digital Reader:"I've been into reading ebooks since forever, but I only got my first ereader in July 2007. Everything quickly spiraled out of control from there. Before I started this blog in January 2010 I covered ebooks, ebook readers, and digital publishing for about 2 years as a part of MobileRead Forums. It's a great community, and being a member is a joy. But I thought I could make something out of how I covered the news for MobileRead, so I started this blog."

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