B&N Ed Acquires Promoversity so it Can Sell More Branded Merch.

7235467826_74cd4269fc_hAs I am sure you could guess, college bookstores make a lot of money off of gear carrying a college's logo or sports team. With their latest acquisition, B&N Education is hoping to cash in on that market.

B&N Ed announced on Thursday that it had bought Promoversity, "a custom merchandise supplier and e-commerce storefront solution serving the collegiate bookstore business and its customers".

Promoversity is more or less the CafePress for the college market, and it already has a bunch of partners including B&N Ed, UC Davis, and Emory University. The press release says that this will let B&N Ed "customize its e-commerce offerings and drive on-campus apparel sales".

“Through our close partnerships with more than 740 campuses nationwide, we learned that alumni and fans were seeking a more streamlined athletic-only approach to making athletic and collegiate purchases,” Joel Friedman, vice president and chief merchandising officer, Barnes & Noble College, said in the press release. “By acquiring Promoversity, we’re building upon our localized campus solutions and creating more enjoyable, convenient shopping experiences while also streamlining production on the back end.”

The financial terms have not been revealed, but the press release did say that Illinois-based Promoversity will become a wholly owned subsidiary of Barnes & Noble Ed. It will continue to operate independently under the leadership of  the existing management team which will manage the company’s day-to-day operations and support all of its customers.

image by Brad Clinesmith

About Nate Hoffelder (10608 Articles)
Nate Hoffelder is the founder and editor of The Digital Reader:"I've been into reading ebooks since forever, but I only got my first ereader in July 2007. Everything quickly spiraled out of control from there. Before I started this blog in January 2010 I covered ebooks, ebook readers, and digital publishing for about 2 years as a part of MobileRead Forums. It's a great community, and being a member is a joy. But I thought I could make something out of how I covered the news for MobileRead, so I started this blog."

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  1. B&N Ed Acquires Promoversity so it Can Sell More Branded Merch. | The Passive Voice | A Lawyer's Thoughts on Authors, Self-Publishing and Traditional Publishing

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