Amazon to Open Bookstore in Manhattan?

22332785344_c306a75a89_hHere we were, planning to enjoy the 4th of July, when this story crossed my desk.

According to the NY Post, Amazon is planning to open a bookstore and cafe on the island of Manhattan:

Amazon Books is slated to open in Hudson Yards, the massive retail, commercial and residential space developed by Related Cos. and Oxford Properties Group, sources tell The Post.

“I don’t know if the final lease was signed yet, but I know the deal is happening,” one source said. “There’s no way that deal is dying.”

The Hudson Yards stores are projected to open in late 2018 or early 2019, a second source said.

This story is still an unconfirmed rumor at this point but it is not out of the question.

Located directly to the south of the Javits Convention Center, Hudson Yards is a large redevelopment project in Manhattan which will include both residential and commercial space (also public parks and a new subway station). The first building in this development opened in May of this year. New buildings will be opening as they are completed, with the last scheduled to open by 2023.

It will include the type of upscale retail which Amazon chose for its first bookstore, which opened late last year in Seattle, making it a plausible location for Amazon's first east coast bookstore.

At this point the story is still an unconfirmed rumor; neither Amazon nor Hudson Yards are in their offices today so they can't confirm it. Also, there are no job listings on Amazon's website for a Manhattan bookstore. But if the story is true it will be Amazon's fourth announced bookstore after Seattle, San Diego, and Portland, Oregon. (The possible store in Berlin is still only a tease, and not even a rumor.)

TBH, I was expecting Amazon to open a bookstore in Manhattan - only I had thought it would be located at the office building Amazon leased in 2014. The earliest rumors said Amazon would open a store there in 2014, but Amazon ultimately took the whole building for its NYC offices.

After the launch of the Seattle store, it seemed obvious that Amazon would also open a store in that building. But if this rumor is true, Amazon doesn't see it that way.

Stay tuned.

image by SounderBruce

About Nate Hoffelder (11590 Articles)
Nate Hoffelder is the founder and editor of The Digital Reader:"I've been into reading ebooks since forever, but I only got my first ereader in July 2007. Everything quickly spiraled out of control from there. Before I started this blog in January 2010 I covered ebooks, ebook readers, and digital publishing for about 2 years as a part of MobileRead Forums. It's a great community, and being a member is a joy. But I thought I could make something out of how I covered the news for MobileRead, so I started this blog."

5 Comments on Amazon to Open Bookstore in Manhattan?

  1. As a Manhattanite, I can tell you that Hudson Yards is a much more likely retail spot for Amazon than 7 West 34th.

    7W34 is in a big but drab retail corridor with dozens of suburban mall type stores that attracts a combination of tourists there for the Empire State Building (across the street) and middle class commuters who come into and out of nearby Penn Station. Otherwise it’s mainly known for exactly what Amazon bought it for: lots of cheap but usable office space. I’d assume that Amazon crunched the numbers and found that they would be better off holding a master lease on a large building like that and subleasing pieces of it (like ground floor retail space) to others.

    Hudson Yards, on the other hand, is the bright shining star of the moment in Manhattan real estate. It occupies a former no-man’s land between Penn Station and the Javits Center/Hudson River, and is situated at the top of the High Line. The construction going up there is major and features remarkable buildings by name-brand architects. It’s reminiscent of central Berlin after the Wall came down, in a good way. Top-level retail is sure to follow. Amazon would do well there, much better than at 7W34.

  2. Hahahaha…if all goes well they can welcome BEA and the publishing crowd back to the Javits Center in 2017…

  3. Manhattan is a major market for B&N. Things are heating up.

  4. Hmmmm. Berlin would at least be doable for me. Alas, it’s probably a pipe dream.

    It will be awesome to see how an Amazon store will do in Manhattan.

  5. To the extent that we’re talking about books here (as opposed to other things Amazon could sell in a brick & mortar retail store), Amazon’s real competition in NYC is indies. B&N has cut back to 5 locations in Manhattan, while indies are growing.

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