Amazon opened their first unstore in New York state this week at Stony Brook University on Long Island.
Located on the lower level of SBU’s Frank Melville Library next to a campus store run by B&N Edu, Amazon@StonyBrook offers students and faculty a secure, convenient package pickup location which is staffed by Amazon employees who can help resolve customer service issues.
As I reported back in September, Amazon was already Stony Brook's official textbook supplier. Barnes & Noble had passed on the opportunity, and instead now runs gift shops in three locations on the SBU campus.
Amazon faced fierce competition for their new pickup location. “We got three bids from traditional, brick-and-mortar (retailers) and three bids from online services,” Peter Baigent, SBU’s vice president for student affairs, told Innovate LI. “The priorities were affordable books, textbooks and course materials, efficiency, superior service for students and the ability to have the SBU brand well-recognized, locally and nationally. At the end of the day, Amazon secured the bid.”
Counting the planned locations like the one at the University of Wisconsin, this is Amazon's nineteenth pickup location on or near a college campus. It opened for a soft launch on Wednesday, and officially opened today with a ribbon-cutting ceremony.