B&N Edu to Open 10,000 Square Foot Flagship Store in Newark

Remember how I reported that B&N Education was pivoting away from college bookstores in favor of running gift shops?

It looks like I overstated the case. The WSJ is reporting that B&N Edu is going to open what would best be described as a flagship store at Rutgers University, near B&N Edu's headquarters in Basking Ridge, New Jersey.

Barnes & Noble Education Inc. and Rutgers University-Newark will open a 10,000-square-foot bookstore catering to the general public and Rutgers students as part of the mixed-use redevelopment of the historic Hahne & Co. department store site.

The bookstore will join the project’s other marquee tenants, which include Whole Foods Market and celebrity chef Marcus Samuelsson, who is planning a new restaurant at the location. The store is expected to open in February.

Barnes & Noble Education, which spun off from the consumer retail bookseller Barnes & Noble Inc. more than a year ago, is planning events such as author signings, open-mic poetry nights and Saturday story hours for children as part of its community offerings, the company said.

“It would be a gathering place for the community,” said Patrick Maloney, president of Barnes & Noble College, a subsidiary of Barnes & Noble Education. “Hopefully, they would get a cup of Starbucks, come across the street and spend a few hours with us.”

B&N Edu's stores typically run anywhere from 3,000 to 8,000 square feet, so the new store will be considerably larger than average and it is going to do a lot more than just be a college bookstore.

B&N Edu might not call it so, but this is arguably their flagship store.

On the other hand, it's still going to be far smaller than a typical big box bookstore, which usually run anywhere from 24,000 to 40,000 square feet.

The new store will open in February; if you are in the are then why not visit and let us know what you think.

About Nate Hoffelder (11804 Articles)
Nate Hoffelder is the founder and editor of The Digital Reader:"I've been into reading ebooks since forever, but I only got my first ereader in July 2007. Everything quickly spiraled out of control from there. Before I started this blog in January 2010 I covered ebooks, ebook readers, and digital publishing for about 2 years as a part of MobileRead Forums. It's a great community, and being a member is a joy. But I thought I could make something out of how I covered the news for MobileRead, so I started this blog."

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