Bonnier Launches New Digital Imprint, Bookery

The Swedish publishing conglomerate Bonnier has launched an ebook subscription service and a self-pub service, but that doesn't mean they have lost sight of the legacy industry.

Bonnier launched a new imprint this week as part of its growth strategy. Bookery will publish about 20 to 25 titles per year, both fiction and non-fiction, with the goal of attracting the digital book reader and listener.

It will be led by Asa Selling, who had previously been the editor in chief at Wahlstrom & Widstrand. "The digital revolution creates great opportunities for storytelling and new opportunities to reach a large audience. With Bonnier Bookery, we will develop book publishing in the Swedish book trades and customize it to the digital reader and listener, " said Selling.

image by ActuaLitté

About Nate Hoffelder (10619 Articles)
Nate Hoffelder is the founder and editor of The Digital Reader:"I've been into reading ebooks since forever, but I only got my first ereader in July 2007. Everything quickly spiraled out of control from there. Before I started this blog in January 2010 I covered ebooks, ebook readers, and digital publishing for about 2 years as a part of MobileRead Forums. It's a great community, and being a member is a joy. But I thought I could make something out of how I covered the news for MobileRead, so I started this blog."

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