Zondervan, a Christian publisher, announced last week that they had sold Symtio. They did not say who was buying the company, but Symtio is now showing on their About page that they’re owned by Rupert Murdoch’s News Corp. Absent a formal announcement, I don’t really know that News Corp bought Symtio, but I think they did.
UPDATE: I still don’t know who bought Symtio, but I can tell you that it wasn’t News Corp. Someone clued me in on the fact that News Corp _owns_ Zondervan, so they’re actually the seller, not the buyer.
Symtio are a rather odd beast. They’re an ebook distributor with a platform designed to work in Christian brick and mortar book stores. The stores sold a small card (I assume that the card has an activation code). The customer would buy the card, then visit Symtio’s website and activate the ebook. At peak there were just over 500 participating Christian bookstores.
Zondervan sold Symtio because “we recognize there is a broader audience for Symtio, and we are not as well-equipped as other digital-content specialists to meet the rapidly changing needs of the market.” Now that’s interesting. I wonder how News Corp is going to expand on this platform (textbooks, perhaps)?