McDonald’s to Install Samsung Tablets in Restaurants in the UK
McDonald’s does, and they’re bringing the idea into the 21st century. PCR reports that McDonald’s is going to test Samsung Galaxy tablets in its restaurants in the UK:
Fast food chain McDonald’s is installing Samsung Galaxy tablets the majority of its UK restaurants.
The rollout is part of the restaurant’s ambition to provide the ‘Experience of the Future’ for its customers.
SOTI will supply the software for the tablets, which will let customers to play games, use social media and browse the web while they eat.
“The tablets form an important part of our new customer experience initiative, which is part of our overall ‘Experience of the Future’ programme. We pride ourselves on listening to our customers and trying to provide new and innovative experiences,” said Doug Baker, head of IT restaurant solutions and service at McDonald’s UK.
No idea how this will be accepted and supported by UK customers, but this certainly won’t be spreading to the US.
The thing about tablets is that like other mobile devices they tend to distract you from what you’re doing. Put them in a restaurant and people will take longer to finish their food.
And since all of the McDonald’s I’ve visited in the US have posted signs discouraging customers from staying longer than 20 minutes, I don’t see how they would be interested in prolonging visits.
But apparently things are different in the UK.
image by Brett Jordan