InfiBeam is a web retailer based in India whose chief feature is that it's trying to be an Amazon clone. That makes sense; if you're going to copy someone why not copy the most successful?
Just like Amazon, InfiBeam has their new ebook reader front and center on the homepage. The InfiBeam Pi appears to be a stock Netronix Eb-600, and from the format support I'd say it's using a slightly modified version of the stock firmware as well, which means it should have support for Adobe DE DRM. InfiBeam is also promising support for "Hindi, Sanskrit, and most official Indian languages".
It's scheduled to ship on 22 February with a retail of Rs 9,999.