Interpark CEO says E-readers are Overhyped

The head of South Korea's second largest online bookstore was interviewed in yesterday's Korea Herald. From the article:

Lee Seung-hoon, president of Interpark Corp., offered a conservative outlook for the ereader market, saying the new device will carve only a niche market in Korea.

The management consultant-turned-president said the e-book market will only cater to the needs of the reading population, which is small in Korea.

"There will be a market for ereaders. ... But the market will not be that big. It will be quite small in Korea," he said in an interview with The Korea Herald and its sister newspaper Herald Business.

Enthusiasm about the ereader market, fueled by the much-talked about iPad tablet PC, has pushed up shares of book distributors, publishers and other content firms.

We should note that he is making a statement about South Korea, not the world. I point that out because one of the differences between SK and Europe (or USA) is that the consumer electronics market is incredibly competitive in South Korea. Take any category of CE, and where in Europe you might have 10 devices to choose from, in South Korea you have 40. Market dominance like that of the Kindle or iPhone just can't happen in South Korea.

About Nate Hoffelder (9946 Articles)
Nate Hoffelder is the founder and editor of The Digital Reader:He's here to chew bubble gum and fix broken websites, and he is all out of bubble gum. He has been blogging about indie authors since 2010 while learning new tech skills at the drop of a hat. He fixes author sites, and shares what he learns on The Digital Reader's blog. In his spare time, he fosters dogs for A Forever Home, a local rescue group.

2 Trackbacks & Pingbacks

  1. Quick Notes: Murdoch, Korea, touchscreens | TeleRead: Bring the E-Books Home
  2. Interpark Biscuit E-reader | The Digital Reader

Leave a comment

Your email address will not be published.


*


This site uses Akismet to reduce spam. Learn how your comment data is processed.

Tweet
Share
+1
Pin
Share
0 Shares
%d bloggers like this: