Borders to sell Aluratek Libre

From the press release:

Borders(R) and Aluratek today announced an agreement to feature Aluratek’s “Libre” eBook Reader Pro in Borders’ growing lineup of eReaders. Pre-orders are now being taken at with shipments to begin in early July. The Libre will be available in Borders stores within special digital shops called “Area-e” in August.

The Libre will be available at Borders for just $119.99, significantly lower in cost than many of the eReading devices now available. The new eReader is in line with Borders’ plan to provide a “good, better, best” selection of eReaders that will appeal to virtually any customer who wants to enjoy digital books. With the included link to the Borders eBook store, Libre users can access the upcoming Borders branded eBook store powered by Kobo.

This was a good move for both companies. The Libre is a very decent ereader, and I like that it bucks the trend towards E-ink screens. I have one, and I usually get a 5 days of battery life. It’s also incredibly sturdy. I can’t tell you the number of times I’ve dropped it.

BTW, it does support Adobe DRM, so you can buy DRM encumbered ebooks from Borders (or Kobo) and read them on the Libre.

Nate Hoffelder

View posts by Nate Hoffelder
Nate Hoffelder is the founder and editor of The Digital Reader. He has been blogging about indie authors since 2010 while learning new tech skills weekly. He fixes author sites, and shares what he learns on The Digital Reader's blog. In his spare time, he fosters dogs for A Forever Home, a local rescue group.


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  3. Bob20 April, 2011

    I’ve owned a Libre for a little over a year. Paid $149 at BJ’s last March. Machine has been great, it supports many doc types but only in b&w. Can read in full sun light. After a year starting to have battery issues but its probably the way I use it. Bet if I had a way of decharging it, it would be fine after a good long charge.
    I’m in the market for a color reader, one that supports .cbr … comic format. Like to get into having my magazine subscriptions downloaded. The Libre must link via USB cable to increase Library. Supports 2GB SD card. I like it, only one wish … color. I don’t even care that its not wifi.

  4. Loonesta2 June, 2011

    A *perfect* ereader for a doomed bookseller like Borders! I bought a Libre Pro online from Aluratek. The thing couldn’t even find my last page read on a book I was reading. The music player (which only will work w/ mp3s and only from an SD card) scrambled the data on the tracks. (I bought, tried & returned 3 other different brands of SD cards BTW.) Just try to get the thing to display a side-loaded image! The headphones: the right earbud’s cord was around 3 inches long, the left one around 9. The nonintuitive (and in the case of that right side number pad, utterly pathetic) controls and general “quality” of the device are akin to a calculator you can buy at the 99 Cents Only store. Customer service is the kind you want to defend yourself from. I returned the item to Aluratek & bought a Special Offers Kindle, for $5 less & free shipping.


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