B&N expands More in Store

B&N put out a press release a couple days ago where the released more details on the More in Store promotions. Thye’re continuing the free ebooks, and they’ve expanded the program. If you bring in a B&N compatible reading device (Nook, blackberry, iPad, etc) into a store you’ll get a free coffee.

I’m glad to see that B&N finally figured out a good reason for people to come into one of their stores. Back when they were only giving away ebooks, requiring people to come to a store didn’t make any sense. It missed the whole point of ebooks; you can buy them without having to visit a physical location.

There is another problem with running this kind of promotion: What about the people who don’t live withing driving range of a B&N store? I don’t; I live in a densely populated area and  the nearest one is 40 minutes away.

Nate Hoffelder

View posts by Nate Hoffelder
Nate Hoffelder is the founder and editor of The Digital Reader. He has been blogging about indie authors since 2010 while learning new tech skills weekly. He fixes author sites, and shares what he learns on The Digital Reader's blog. In his spare time, he fosters dogs for A Forever Home, a local rescue group.

1 Comment

  1. Diane W9 June, 2010

    My nearest B&N is 90 miles away and at first I was disappointed that I will only rarely be able to take advantage of the “More In Store” promotions. But, they do give us a free ebook every Friday, so I’m not complaining!


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