The Que didn’t ship yesterday (my source was right)

So if you’ve been following the story on Engadget, you know that the PlasticLogic Que didn’t ship yesterday and that they’ve canceled all orders. I am both surprised and not surprised.

I wasn’t surprised because I had a source who didn’t think they would ship the Que. He was why I posted the reminder on Wednesday. But I didn’t beleive him. I thought PlasticLogic would ship at least this first production run. They had to have had at least some units already made and waiting to ship; letting them sit in the warehouse is a waste of money. Also, I’d think that getting some units in to the hands of reviewers would be good publicity, and that would help PlasticLogic find a buyer.

Yes, I think PlasticLogic is up for sale (if it hasn’t been sold already). Their one product costs too much and came to the market too late. (That’s what a couple different ereader developers said to me at CES). And then the iPad pulled the rug out from under the Que.

BTW, here’s the email PlasticLogic sent out:

We’ve been working hard to bring the world’s first product based on plastic electronics technology to market — and have decided that delaying the device a bit longer will result in a better product for you. With that in mind, we need to let you know that since your unit will not ship on June 24 as planned, our automated ordering system has automatically cancelled your order.

We do hope, however, that you will stay on our list of customers interested in knowing about our progress and details of our upcoming product shipment. If you’d like to remain on our list, please click here.

We continue to be excited about the potential that our thin, light and shatter-proof ProReader will offer to business users everywhere, and hope we can count you among the first to experience this groundbreaking device.

Nate Hoffelder

View posts by Nate Hoffelder
Nate Hoffelder is the founder and editor of The Digital Reader. He has been blogging about indie authors since 2010 while learning new tech skills weekly. He fixes author sites, and shares what he learns on The Digital Reader's blog. In his spare time, he fosters dogs for A Forever Home, a local rescue group.


  1. charlie26 June, 2010

    Plastic Logic isn’t up for sale., Nate. Their major investors have said so just recently. Remember that they arent an “ereader” company- they are a plastic electronics company. They make plastic transistors and now plastic transistor arrays capable of producing video. The ereader is just to be a showcase as the first product made with their actual tech. Its hurts them that its not out yet but not enough to sell the company off. they have enough capital to burn through a couple more years if need be.

    The Que will be delivered soon.

  2. […] you recall about 6 weeks back that I predicted PlasticLogic might be looking for a buyer? Well, according to the Financial Times I was right (mostly). The FT are reporting that […]


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