How many hours do you spend sitting at your computer for work and pleasure? How many hours are you willing to spend reading an ebook on your work computer? How many additional hours are you willing to spend to search through ebook websites to find an ebook to read?
I find these latter two questions to be the ones that haunt me as I try to find an ebook to buy and read. I broached this topic in an earlier article, Finding the Needle in a Haystack of Needles (II): eBooksellers, but didn’t really delve into the problem of reading on my computer.
Beginning with the first question, I spend 6 to 8 hours every day (often including weekends) working at my computer. I’m an editor and these days, most editing is done on the computer, not using paper and pen. Included in that time is some time spent on “pleasure” activities, such as bill paying online or finding information on why my cat is retching on the carpet. Important stuff that is not work related and thus must be pleasure related.
So now I’ve spent a considerable amount fo time surrounded by the 4 walls of my office, staring at my 3 monitors, and reading, for the most part, manuscript that is in need of my editorial skills. Now I want to relax, leave my office behind — especially my computer — and read an ebook for pleasure rather than work. I do not want to continue sitting in my office and reading on a computer screen. Yes, I do own a laptop, so I could move to a more comfortable spot and read on it, but using my laptop is just an invitation to do more work; my laptop is essentially a duplicate of my desktop system except that it is a single-monitor system and portable. I stared at an LCD screen all day; do I really want to do it some more?
Besides, the laptop isn’t exactly lightweight. It is difficult to hold like a book so that I could lie in the hammock and read. Well, truth be told, I can’t really take the laptop outside because I can’t read the screen in the sun. So now my Sony Reader comes into play. Using it is like reading from a paperback. I can hold it easily in 1 or 2 hands and at the easy-to-read angle depending on how I am relaxing. For me, at least, using my Sony rather than my laptop for pleasure reading is a no-brainer. And the e-ink screen is easy on the eyes, just like a printed book.
OK, the first 2 questions are answered: I spend too much time working on my computer screens and, no, I do not want to spend any more time reading for pleasure on those same screens. The idea of pleasure reading is that it be enjoyable, pleasurable, and somewhere other than in my office. That takes us to the third question: How many additional hours are you willing to spend to search through ebook websites to find an ebook to read?
If I want something from the latest bestseller list, finding the ebook is easy. For me, I can just go to the Sony eBookstore. The problem is that I rarely read books from the bestseller lists; I want to find new authors whose books are worth reading and reasonably priced. I do not want to pay $12 to $14 for an ebook that I am essentially borrowing.
Consequently, I tend to migrate to places like Fictionwise (which appears to be on its death bed as a result of recent moves by its owner, Barnes & Noble), Smashwords, Books for a Buck, Feedbooks, and other similar places. But there are so many and there are way too many choices to sort through. I recently timed how much time I spent at Smashwords trying to find a few ebooks for July 4th weekend reading. Truth is that after an 30 minutes, I simply abandoned the quest. Why? Turns out Smashwords is having a great sale this month on some books. But “some” is a big misnomer — there are approximately 800 books being offered just in the category Newest & Longs — that’s 80 “pages” of books to sort through in just this filtered category; if I don’t filter by using Longs, there are 1446 pages, each with 10 ebooks on it!
And I have to read the descriptions of many of the books to make the determination of whether I might be interested. Sometimes I can tell simply by the title or the price (e.g., I’m not interested in 450 Home Business Ideas nor in paying $9.99), but most times I at least have to read the description. So, after a relatively short time I say enough — I no longer am willing to stare at my computer screen.
When I suggested that better filtering was needed (Finding the Needle in a Haystack of Needles (II): eBooksellers) by ebooksellers, several commenters wrote to praise Amazon’s filtering methods. Alas, however, I do not have a Kindle (and so cannot use an ebook bought from Amazon), so the response was I could get the free Kindle applications that work on my cell phone or PC. Yup, just what I want to do — read an ebook on my cell phone; and I’ve already — I think — dismissed the idea of reading on my computer.
The real answer is for places like Smashwords to become more in tune with customer needs, and, concomitantly, author needs, by offering better filtering. Think about those authors whose books appeared on pages 20 to 80 of the 80 pages I was looking at before the holiday — I never got to their books, so they never had a chance to sell me a copy, because I lost interest long before I ran out of options.
eBookstores have the technology available to offer customers and authors better filtering options. If they want to succeed down the road, they need to implement those options. If anything is going to hurt the indie author, it is the frustration in trying to find his or her book — to find that needle in the haystack of needles.
reposted with permission from An American Editor