The China Post are reporting:
A major telecommunications operator, Far EasTone (FET) yesterday announced its official entry into the market with the launch of “eBook Town.”
…
In addition, Far EasTone said it was honored to have the support of two of the country’s largest digital publishing alliances whose collaboration yielded close to 5,000 e-books from more than 50 publishers, running the whole gamut of genres from finance, travel, parenting, literature, comics — up to 11 broad categories of content-rich e-books.
They’re actually not that big. According to Wikipedia FET have only 6 million customers, all in Taiwan. Still, this should give you some perspective on the ereader price war: there isn’t one, so far as FET are concerned.