Augen The Book is now in stores

Augen’s The Book (a Kindle clone) very quietly appeared at Kmart this week with a retail of $89. FYI: that price is a lot cheaper than the $129 we’d seen previously. The supply seems to be rather limited, so you might want to hurry. My local store only received 2, and both went fast. Also, the product page has been removed from Kmart’s website.

I don’t have one, and I don’t know when I will be able to get one. I had contacted Augen just over a month ago, and after exchanging a few emails they promised to lend me one to review. Well, that didn’t happen. By the time I found out that they weren’t going to send me one, my local Kmart store didn’t have any left.

P.S. If you get one, I’d like to hear from you. It looks interesting, and I really wanted to see it.

Nate Hoffelder

View posts by Nate Hoffelder
Nate Hoffelder is the founder of The Digital Reader. He has been blogging about indie authors since 2010 while learning new tech skills weekly. He fixes author sites, and shares what he learns on The Digital Reader's blog. In his spare time, he fosters dogs for A Forever Home, a local rescue group.


  1. Mike Cane18 July, 2010

    I was witing for you to show on Twitter to tell you about this. I should have come to the blog first! here’s a photo from the flier:

    J&R has it for a whopping $130!

    And Augen’s page for it is blank no-help garbage:

    And, wtf?, Augen says this is the bookstore and apparently there are Adobe DRMed ePub! See this hilarious mis-priced example:

    1. Nate the great18 July, 2010

      Yeah, I knew about the ebookstore. I’ve been ignoring it so I don’t have to say anything about the prices. And they’ve confirmed that The Book does support Adobe DE DRM.

  2. Mike Cane18 July, 2010

    The copywriter over at J&R became a bit too enthusiastic and made it seem like people could buy DRMed Kindle books for it too! What’s also interesting in the J&R copy is the claim it can do Mobi/PRC eBooks. Too bad Augen’s site doesn’t have anything to say about their own product.

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  4. Ellen19 July, 2010

    Hey Nate,

    I bought one at Kmart early Sunday morning. I am willing to write a review with pics. I am just going through the first motions with the reader now.


    1. Nate the great19 July, 2010

      That sounds good.

  5. maxfisher19 July, 2010

    It’s a pity that the display is not touch

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