Could Sony drop out of the e-reader price war?

ReadWriteWeb got their hands on a statement from Sony, and that's certainly one way to interpret it:

"Pricing is one consideration in the dedicated reading device marketplace, but Sony won't sacrifice the quality and design we're bringing book lovers to lay claim to the cheapest eReader," said Phil Lubell, VP of Digital Reading at Sony Electronics. "Our global customers expect to get the best digital book reading experience and we're concentrated on delivering that by investing in Sony's award-winning design and original digital reading enhancements, such as eBook library borrowing and the only full touch screen on the market."

They won't leave the market entirely, but I could see Sony giving up in the US. Then again, once they abandon the US market, what will they have left?

P.S. I'm waiting to hear from my contact at Sony. If I find more info I will post again.

Nate Hoffelder

View posts by Nate Hoffelder
Nate Hoffelder is the founder and editor of The Digital Reader. He has been blogging about indie authors since 2010 while learning new tech skills weekly. He fixes author sites, and shares what he learns on The Digital Reader's blog. In his spare time, he fosters dogs for A Forever Home, a local rescue group.


  1. Scott30 July, 2010

    “Then again, once the (sic) abandon the US market, what will they have left?”

    The rest of the world? Christ, America isn’t the only market in the world for eReaders.


    1. Nate the great30 July, 2010

      The US is reported to be 60% of the global e-reader market. That leaves 40% for the rest of the world, and most of the current markets are already dominated by someone who has a home court advantage.

  2. Stefano30 July, 2010

    So long Sony, so long epub, and thanks for all the fish


  3. […] P.S. Now I understand what the Sony rep meant when he said that Sony would compete on quality, not price. […]


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