From the press release:
NTT DOCOMO, INC. and Dai Nippon Printing Co., Ltd. (DNP) announced today that they will partner in an electronic publishing business covering content aggregation, distribution and retail sales of e-books, which DOCOMO customers in Japan will access with a variety of mobile devices from this fall.
The business will use an open platform by combining DOCOMO’s existing content-distribution and payment systems with DNP’s planned hybrid digital/physical bookstores.
Initially targeting DOCOMO customers, the business will sell e-books via a mobile bookstore that users will access with DOCOMO wireless devices, including mobile phones, smartphones, tablet computers and e-book readers. The store will launch with more than 100,000 titles, including electronic books, manga comics, magazines and newspapers.
DOCOMO and DNP also are discussing the possible formation of a joint-venture company, collaborations with publishers and mobile-device manufacturers, and expansion into overseas markets.