People iPad app free to print subscribers

Finally a publisher are rewarding their print subscribers (rather than punishing them like Wired).

John P over at All things Digital is reporting that People Magazine have worked out the contract dispute with the paparazzi (the oens who stalk celebrities).  The dispute was over whether the paparazzi would get paid extra for the digital rights. But that’s not the interesting part:

Looks like People magazine’s rumored iPad standoff with the photo agencies that supply it with paparazzi shots is over. The publication’s app for Apple’s (AAPL) iPad (iTunes link) debuted early this morning, and with an interesting twist: A subscription-verification interface that permits current People subscribers to download the issues for free. Non-subscribers looking for the latest Lindsay Lohan rehab photos will need to cough up $3.99 per issue and they cannot subscribe via the app.

The reason I’m glad print subscribers get free access is because they’re worth more due to ad revenues.  The marginal cost of having +1 person download an issue is outweighed by what that print subscriber brings in (someone correct me if I’m wrong).

Nate Hoffelder

View posts by Nate Hoffelder
Nate Hoffelder is the founder and editor of The Digital Reader. He has been blogging about indie authors since 2010 while learning new tech skills weekly. He fixes author sites, and shares what he learns on The Digital Reader's blog. In his spare time, he fosters dogs for A Forever Home, a local rescue group.

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