The IDPF have release the reported sales figures for July 2010. Sales jumped from $29.8m in June to 40.8m. If you've been following this blog for any length of time then you might recall that last month I announced that the reported sales had hit a plateau. I bet most of you will beleive that today's numbers prove that I was wrong.
I made a number of predictions 2 months back and I want to highlight one of them:
Four, I don’t think ebook sales will grow on their own at quite the same spectacular rate as last year. Instead, I think market growth will be directly related to the publicity surrounding new ereader announcements. (The big January sales might have been caused by the Nook.)
The new DX Graphite was announced at the beginning of July, accompanied by the usual media frenzy. I won't make the claim that it is the only cause of the sales increase, but you have to agree it probably had a positive effect.