Jay-tech, a consumer electronics company based in Germany, have announced a new ereader. The EB10 has a 7″ LCD screen (800×480), 2GB Flash, but no Wifi or touchscreen. It’ supports Adobe DE DRM, and it can read html, txt, pdb, fb2, Epub, and PDF. Battery life is supposed to be around 5 hours. It’s going to be sold in the Schlecker drug store chain in Germany; retail is 119€.
You might want to get it as a lark, but I wouldn’t recommend it as a serious ereader. They’re selling it for slightly more than I paid for my SmartQ 7, and I bought that last year.