I thought it would be interesting today to show you the 4 stores within driving distance where I can buy ereaders (Walmart, Staples, Target, and Borders). I’m skipping B&N becuase the closest one is nearly an hour away, and I’m sorry but it’s not worth a drive.
First up is Wal-mart. (I’ve shown you this one before, actually.) Their in store display is a 4′ section with 2 the Nooks and the Kobo Wifi. It really doesn’t live up to their online selection (about 20 models). As you can see, the display models are behind glass. This really defeats the purpose of a display, doesn’t it?
Next we have Target and Staples. They only carry the Kindle, and they have basically the same display: device, gift cards, and M-Edge cases (they make good cases). Staples went so far as to give the Kindle an end cap right in front of the register, which will definitely get a lot of attention. Unfortunately, the demo unit doesn’t actually work. It runs through a demo reel and that’s it. Again, that rather defeats the purpose display model.