Ebook sales remain flat in September

The AAP have release the official numbers for September ebook sales

E-book sales continue to grow, with a 158.1 percent increase over September 2009

($39.9 million); year-to-date E-book sales are up 188.4 percent.

It's good that they're promoting the fact that sales are up over last year, but sales have still hit a plateau. Remember, the reported figures for August and July were also around $40m. We're not seeing the same growth as last year; it's time everyone stopped kidding themselves.

P.S. There are 2 things you need to keep in mind with these figures. Ebook apps aren't included (I asked), and most indies aren't included.  This plateau in sales mainly affects the established major publishers.

P.P.S. Some time back I made a prediction that ebook sales wouldn't track with paper book sales. This months suggests (but doesn't prove) that I'm right. The book market is down, in general, but ebooks sales remained flat.

via Scribd

Nate Hoffelder

View posts by Nate Hoffelder
Nate Hoffelder is the founder and editor of The Digital Reader: He's here to chew bubble gum and fix broken websites, and he is all out of bubble gum. He has been blogging about indie authors since 2010 while learning new tech skills at the drop of a hat. He fixes author sites, and shares what he learns on The Digital Reader's blog. In his spare time, he fosters dogs for A Forever Home, a local rescue group.

5 Comments

  1. […] Nate the Great points out Ebook sales remain flat in September. […]

    Reply
  2. […] over at The Digital Reader explains why ebook growth is flat despite the positive […]

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  3. Blue Tyson11 November, 2010

    Raise prices, sales not as good as you would expect.

    Hardly a surprise.

    Reply
  4. Andrew Burt12 November, 2010

    Hi, I was just googling around and saw your post. I’ve also been analyzing the sales numbers, and found some interesting results — not flat at all, but growing exponentially. I did a regression analysis fitting the data to a standard S-curve (typical for product adoption), and it fit with a high degree of correlation. No room here for all the info, so have a look at http://critique.org/c/blog/?l=20101110212040

    Interested in your thoughts on it.

    Reply
  5. […] aren’t growing at the rate that they had in the past even if they are growing.  In essence, ebook sales are flat, argues Nate.   Further, agency pricing was supposedly designed to help new retailers enter the […]

    Reply

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