It looks like no one noticed that Kobo announced their ebook gifting yesterday.
From the Kobo blog:
Give the gift of eReading…
Now you can easily share and give eBooks to your friends and family. This is a great way to send a personalized, thoughtful gift, while avoiding the holiday rush and the crazy mall madness.
Kobo offers Kobo eGift Cards in a selection of fun and festive eCard designs to select from and send by email. The eGift Cards are delivered instantly (or by scheduled delivery) and can be redeemed anytime.
Kobo also offers the ability to gift an eBook! Have you just finished a book that you love and know that your friend would absolutely love the same book? Now you can purchase and gift that book to your friend, so that they receive it on a special occasion – or just because! eGift cards and eBook gifting are both great ways to send a gift to a friend or loved one who is far away to let them know that you are thinking of them during the holiday season.