8 million Kindles sold this year?

That’s what Bloomberg are reporting:

Amazon.com Inc. is likely to sell more than 8 million Kindle electronic-book readers this year, at least 60 percent more than analysts have predicted, according to two people who are aware of the company’s sales projections.

I’m not sure if I believe it. Amazon are very close mouthed about their sales. It’s highly unlikely that anyone at Amazon would talk, much less give a figure. On the other hand, this is a reputable news organization.

Actuall, what makes you think that someone at Amazon talked? It could just as likely have been a business partner or some other ereader manufacturer. This industry isn’t that big. Even if they don’t know exactly what Amazon are doing, quite a few people get to see (for example) the screen shipment reports from E-ink. It would be pretty easy to estimate Kindle sales.

via Bloomberg

Nate Hoffelder

View posts by Nate Hoffelder
Nate Hoffelder is the founder and editor of The Digital Reader: He's here to chew bubble gum and fix broken websites, and he is all out of bubble gum. He has been blogging about indie authors since 2010 while learning new tech skills at the drop of a hat. He fixes author sites, and shares what he learns on The Digital Reader's blog. In his spare time, he fosters dogs for A Forever Home, a local rescue group.

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