I was just reading over on All Things Digital blog about a new ebook being released this week. The title is Final Jeopardy: Man vs. Machine and the Quest to Know Everything, and it covers IBM’s years-long project to develop a computer capable of beating the world’s best Jeopardy players.
It's not complete, though, and that's the interesting part. The ending won't be published until ext month, because that's when they're going to air the episodes where the Watson, IBM’s machine, will compete against and Ken Jennings and Brad Rutter, “Jeopardy’s” most successful champions.
What we're seeing here is a return of the serial novel (book, actually). In this case the serial isn't used for art's sake, but for marketing. The publisher want to release the ebook now, and gain some attention, and then release it again in about a month, and get more attention.It's a smart move; it could make them more money.
I'm not complaining; I believe that's why serials were invented in the first place. And I'm all for making a buck.
image via minifig