AOL to buy Huffington Post

Now this is interesting.

The hot story this morning is that AOL have agreed to buy Huffington Post for $315 million USD.  Founder and head of HuffPo Arianna Huffington will stay with AOL and take on the role of president and editor in chief of the Huffington Post Media Group. This is the second major acquisition in the last 6 months; the other was TechCrunch, which changed hands back in September for $25m USD.

I’m about 3 hours behind everyone else, which means I get to read what the early birds say about the deal. The most common refrain is people wondering if AOL really have a plan beyond simply buying successful blogs. TBH, I don’t think they do. On the other hand, I do think that Ms. Huffington in her new role could fill that need. But it’s really too early to say.

Nate Hoffelder

View posts by Nate Hoffelder
Nate Hoffelder is the founder and editor of The Digital Reader. He has been blogging about indie authors since 2010 while learning new tech skills weekly. He fixes author sites, and shares what he learns on The Digital Reader's blog. In his spare time, he fosters dogs for A Forever Home, a local rescue group.

1 Comment

  1. Dragon8 February, 2011

    Definition of Irony: a company whose CEO states in an interview that the get 75% of there revenue from people that don’t realize that they don’t need to pay AOL to keep their email accounts or even need Aol at all buys a site that blogs and organizes people against company like them. So if the Huff post was bought for 315 mil. that means that post was paid for by 236.25 mil from people that dont even need aol. Guess we have found Huff Post dont practice what they preach.


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