3.5 million Brits received an e-reader for Christmas

A couple days ago the UK Publisher’s Association released some data on ebook and ereader sales over Christmas. A full 7% of respondents said that they got an ereader for Christmas 2010. Now, assuming the UK population adult is around 50 million, that means somewhere around 3.5 million ereaders were sold over Christmas. It’s a little higher than I’d expect, but that number is certainly possible.

Nearly 84% of those who got an ereader have also downloaded an ebook in the past month, and 3 out of 5 paid for the ebook. New ereader owners were also more enthusiastic downloaders than iPad or smartphone owners, paying for an average of about 6 ebooks each.

via the press release

image via Flickr

Nate Hoffelder

View posts by Nate Hoffelder
Nate Hoffelder is the founder and editor of The Digital Reader. He has been blogging about indie authors since 2010 while learning new tech skills weekly. He fixes author sites, and shares what he learns on The Digital Reader's blog. In his spare time, he fosters dogs for A Forever Home, a local rescue group.

1 Comment

  1. […] back to the U.K. As just noted in The Digital Reader, three and a half million people there received digital readers for Christmas. What if local […]


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