B&N now going after Amazon Affiliates

Barnes & Noble put out a press release today with an open letter to Amazon Affiliates. they’re taking the opportunity presented by Amazon fighting with states over collecting sales tax to try to make a grab for Amazon Affiliates.

FYI: An affiliate is someone who directs you to a website and encourages you to buy products. (I’m an Amazon Affiliate, btw. But I try to keep it low key.) The affiliate gets a small percentage of whatever you buy from the affiliated website.

Unfortunately for B&N, their affiliates program is crap. The last I’d heard is that it was incredibly frustrating, unnecessarily complicated, and really not worth the hassle. Has that changed, does anyone know?

The letter:

Dear Amazon.com Affiliates,

We understand that Amazon.com has threatened to terminate its affiliate program in certain states that may enact e-fairness legislation that requires Amazon to collect sales tax due on purchases by residents in those states.

Barnes & Noble is disappointed to hear that Amazon would threaten small businesses’ livelihood rather than comply with state law. Here at Barnes & Noble, we value the 13,000+ members of our affiliate program worldwide. They are an important part of our overall business success and strategy. Barnes & Noble collects and remits sales tax due from its sales, including from BN.com, our e-commerce business.

Barnes & Noble wants Amazon.com affiliates who have been terminated to know that you are welcome to join the Barnes & Noble affiliate family. If Amazon doesn’t want you, we do! And, we will take care of collecting and remitting all sales taxes due on BN.com sales to its customers so you and our customers don’t have to worry about being hassled or prosecuted by state tax auditors.

If you are interested in getting started with Barnes & Noble, please visit us at http://www.barnesandnoble.com/affiliate and join today. We look forward to welcoming you to our team!

John Foley
President of BN.com
Barnes & Noble.com

Nate Hoffelder

View posts by Nate Hoffelder
Nate Hoffelder is the founder and editor of The Digital Reader. He has been blogging about indie authors since 2010 while learning new tech skills weekly. He fixes author sites, and shares what he learns on The Digital Reader's blog. In his spare time, he fosters dogs for A Forever Home, a local rescue group.

1 Comment

  1. David @ Buy Books3 January, 2012

    I joined the Barnes&Noble affiliate program through LinkShare in November/2011 and I have been unsuccessful in getting any reply to my repeated emails to Barnes&Noble inquiring about “mobile tracking”. I am interested in offering a smartphone app to drive users to Barnes&Noble to purchase books.

    If anyone from Barnes&Noble is reading, please help.


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