And so it begins. Today the first developer abandoned iOS rather than pay Apple's vig.
, creator of Readability, just announced that Readability had dropped plans for an iOS app. The app had been rejected by Apple on Friday, and after thinking about it over the weekend the Readability team decided they could get along just fine without paying Apple's vig (30% of their app's income).
Readability is a browser based reading app that lets you pull an article from a blog or news site and read it without the advertising. Of course, that deprives the source of the content of ad revenue, so Readability turned into a subscription service so they could pay 70% of their income to content creators.
This all happened before Apple got greedy, and as you can see they don't have 30% to give to Apple. It simply won't work.
The Readability app will work just fine with Safari, so as much as they'd like the app they don't actually _need_ it.