Everyone's talking right now about Apple extorting a 30% cut from developers who want to sell digital content on iOS. Sony's app was bounced, as was Readability's app. We've even heard that the ebook apps are going to go away at the end of June.
But have you considered what Apple's next step will be? They'll go after the streaming apps like Netflix and Pandora, of course, but that's not what I'm thinking of.
Speaking of Netflix, I've asked them about the in-app option and got a very interesting no comment. I haven't found any evidence yet that Apple are leaning on them, but that doesn't mean it hasn't happened. After all, we know that Pandora got an offer they can't refuse, and like their apps the Netflix iOS app is a streaming app.
No, if Apple get away with it this time I know what they'll do next.
Apple will try to extort a vig from the ecommerce apps. For example, Amazon have a shopping app for iOS. Apple will demand 30%. And FreshDirect also have an app. Apple will demand 30% of that, too.
I know that no one can afford to pay to pay the vig, but do you really think that will stop Apple? None of the ebookstores can afford it the vig, and look where we are now.
If you're thinking that this will kill iOS, you're probably right. But I believe it will already be dead. If Apple don't back down with the current situation, I expect a lot of developers to abandon iOS because Apple will have destroyed their trust.
What do you think?