I finally had a chance to go to the nearest closing Borders today. It’s down in Stafford VA, which is too far for me to drive most of the time.
I expected to see the usual chaos of a closing store: long lines, books dumped wherever, shelved books in disarray. But what I didn’t expect to see was this.
The picture below shows that store’s Area-E, the place where they sell ereaders.
I actually had to circle the store twice before I found the ereader area, and that one little counter is all they had.
I almost cried when I saw it. Borders made a strong push into ebooks, and that’s the best they could do?
This little counter finally brought home the many complaints I’ve heard from former Borders employees. (Read the third comment here, for one example.) After you read the comment, scroll up and read the post. It’s from back in July, and it criticizes Borders for how they rolled out their ereaders. Now it turns out the post was prescient, not an attack.
You might say that this was just one store, but we don’t know that. This was one of Borders standard Area-E counters, and they actually thought it would be enough. I mean, the store was supposed to carry 10 ereaders. Where would they go?