Georgia newspaper put up a paywall & traffic goes up

The Augusta Chronicle have released a few tidbits of data on the paywall they launched back in December. This newspaper, which bills itself as the oldest Southern paper, is bucking the trend. Page views have risen 5% in the three months since the paywall launched.

I’m not surprised; the Chronicle is using a variation of the freemium business model. Like most of the successful paywalls, they give away a lot of content for free before asking you to subscribe. The WSJ, Financial Times, Daily Variety, are all doing something similar and I know the last 2 are reporting some success.

The Augusta Chronicle will let you view up to 25 premium articles a month without paying anything, and you can also read an unlimited number of non-premium articles.  That’s higher than any other paywall I know, and yet the Chronicle reported an increase in income large enough that planned to add another position in the news room.

I don’t think the paywall caused the increase in traffic, though. They’ve also increased efforts in the newsroom to update the the website on an hourly basis and to post more and varied content and encourage greater participation from more staffers.

via Reflections of a Newsosaur

Nate Hoffelder

View posts by Nate Hoffelder
Nate Hoffelder is the founder of The Digital Reader. He has been blogging about indie authors since 2010 while learning new tech skills weekly. He fixes author sites, and shares what he learns on The Digital Reader's blog. In his spare time, he fosters dogs for A Forever Home, a local rescue group.

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