New LCD e-reader pops up in Germany

Mike Cane tipped me to this ereader when he somehow managed to find it on Amazon.de. It's from a consumer electronics company I've never heard of before, and so far as I can tell this is their first ereader.

The SVP EB701 is based on a 7" LCD screen. I'm not sure of the resolution, but I'd be surprised if it were more that 800x480. It ships with a microSD card slot, 2GB Flash, and pretty broad ebook support (TXT, HTML, DOC, WORD, PDF, FB2 , PDB, EPUB). It also plays a number of video formats, including; MPEG4, AVI, RMVB. There's no mention of touchscreen or Wifi, so I wouldn't assume it has them.

I also found it listed on Amazon.com for $140, curiously enough. I'm not sure I'd recommend it; the Kindle is the same price.