Good luck trying to lay your hands on the Kindle at Walmart

Walmart started carrying the Kindle this week and they did exactly what I expected. The Kindle is locked up in a display case with the other ereaders.

The picture at right shows the same ereader display case that my local Walmart store has always had. Up until last year the case contained Sony Reader. They were replaced by the Nook, Kobo Wifi, and later the NookColor, but the case has always been in the same place and it’s always been locked down. Now it has the Kindle 3G and Kindeal (Kindle special offers).

You can’t touch any of the ereaders; the case is locked. In fact, I’m not sure that any of the ereaders on display were ever charged.

And in case you’re wondering, the Kindles are the brown boxes on the bottom shelf. You know, they’re the ones you can’t see because they’re in the shadows. Yeah, that’s gonna sell great. (at least the others are in white boxes.)

My point here is that Amazon boasted that the Kindle would be on display in most stores. I seriously doubt that will happen; Walmart haven’t overhauled the ereader display. Everything is still locked down.

Nate Hoffelder

View posts by Nate Hoffelder
Nate Hoffelder is the founder of The Digital Reader. He has been blogging about indie authors since 2010 while learning new tech skills weekly. He fixes author sites, and shares what he learns on The Digital Reader's blog. In his spare time, he fosters dogs for A Forever Home, a local rescue group.


  1. Olympia Press7 May, 2011

    Dude, you are so brave to snap a photo. DC metro, the Walmart up in Fredneck does have a nicer display (for Nook + Kobo), where you can handle the device–and seems to actually sell electronics.

    /For some reason I think you’re in VA. The Germantown Walmart is so notorious, most of us just bite the bullet and head further up 270…

    1. Nate Hoffelder7 May, 2011

      I’m further south than that in Prince William County.

    2. Nate Hoffelder7 May, 2011

      I had to go look up “Fredneck”. I had never heard that nickname for Frederick MD before. Funny.

      1. fjtorres7 May, 2011

        Sunburned neck or not, they seem to be doing okay these days…

  2. Tyler9 May, 2011

    Wow, Nate, you must be very close to me. Go to the Walmart in Reston Town Center. They have a Nook on display and have price tags for e readers out but all of the e readers are locked behind the counter.

    Fredneck Maryland has been used for ever. Of course it is pronounced Merlin not Maryland!

  3. Black Velvet11 May, 2011

    Agree with the above comments. Even the Wally World in Manassas has them out for touching and playing with. That’s the first time I’ve seen one where they’re locked behind glass.

    1. Nate Hoffelder11 May, 2011

      The store in Manassas is a supercenter; that’s not the same thing.

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