Apple will pull a surprise on us in the next week or so

Apple will pull a surprise on us in the next week or so Rumors Boy Genius Report had another hot scoop last night, only this one is about Apple. They're reporting that Apple are in the middle of a big push to get training materials out to Apple Stores as part of some event for the 10th anniversary of Apple's retail operation. Said anniversary happens on 19 May 2011.

BGR think this is a sign of a new product launch. I agree, but only because I know something no one else knows (at least it hasn't hit the tech blogs yet). Apple will be at BEA 2011 next week as an exhibitor.

I hope you were sitting down for that; it's that important.

I don't know the last time that Apple exhibited at a trade show; they don't even go to CES. In fact, I seem to recall that they've even skipped some of their own development conferences (correct me if I'm wrong, please).

My best guess is that Apple will be there as a surprise. I don't know what it is yet, but this is trade show/conference related to ebooks, so that might give us a clue.

An Apple rep just emailed me and pointed out the corrections given to PaidContent, the first blog to pick up the story. The BEA listing for Apple has changed and no longer suggests that Apple are an exhibitor. Now the listing says that Apple will only be meeting with publishers privately.

I'd like to point out that Laura of PaidContent was told that Apple were a first time exhibitor, which she confirmed with the listing. It's not my mistake, nor hers.

About Nate Hoffelder (10071 Articles)
Nate Hoffelder is the founder and editor of The Digital Reader:"I've been into reading ebooks since forever, but I only got my first ereader in July 2007. Everything quickly spiraled out of control from there. Before I started this blog in January 2010 I covered ebooks, ebook readers, and digital publishing for about 2 years as a part of MobileRead Forums. It's a great community, and being a member is a joy. But I thought I could make something out of how I covered the news for MobileRead, so I started this blog."

1 Comment on Apple will pull a surprise on us in the next week or so

  1. I wasn’t willing to connect those two dots because an announcement of something this week still doesn’t make any damn sense. I can’t find any buzz about anything anywhere. All I’ve got is the new trademark filing for iTunes Live. And I can’t see how that’s anything major requiring new stuff at their Stores.

4 Trackbacks & Pingbacks

  1. setteB.IT | Apple presente alla BEA, fiera del libro di New York City
  2. Apple to exhibit at BookExpo America for the first time
  3. Apple ?????????? iBookstore ?? ???????? BookExpo America? ??????, ???
  4. Guess Who’s Coming To BookExpo America This Year? Apple — paidContent

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