Amazon Bought 4 New .CO URLs

TechCrunch reported yesterday that Amazon got the rights to 4 new URLs on the .CO domain from the licensing authority in Columbia. The 4 URLS are:

  • A.Co
  • Z.Co
  • K.Co

I bet you can guess that the is for Amazon, refers to the Kindle, and will be used with Amazon’s new cloud storage service. But the URL might be a stumper if not for Amazon’s logo. Look at the logo again. Do you see how the smile/arrow starts at the ‘A’ and ends on the ‘z’? That was a deliberate design decision because Amazon wanted the logo to imply “from A to Z”. i bet that’s why they bought the URL.

via TechCrunch

Nate Hoffelder

View posts by Nate Hoffelder
Nate Hoffelder is the founder and editor of The Digital Reader. He has been blogging about indie authors since 2010 while learning new tech skills weekly. He fixes author sites, and shares what he learns on The Digital Reader's blog. In his spare time, he fosters dogs for A Forever Home, a local rescue group.


  1. MNielsen18 May, 2011

    The is most likely for Zappos which is owned by Amazon

    1. Nate Hoffelder18 May, 2011

      Maybe, but amazon didn’t buy a letter for any of their other subs.

  2. Scott_T19 May, 2011

    Never noticed the a to z, I always thought it was a smiley face


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