Amazon and B&N got into a scuffle in the past few days over battery life. The fight seems to have ended, with B&N the victor, so I thought I’d point out one of the side effects I expect to see. (Actually, it’s not over yet. Amazon will likely take some subtle swipe at the Nook touch in their next advert.)
Reactions to this bickering varied from amusement (me) to frustration. Several people I know on twitter were disappointed in Amazon and B&N; they expected better of the companies. But no one seems to have thought about what comes next.
This was a very public fight, and they were fighting over battery life (a measurable statistic). I’m betting that there was enough publicity that Consumer Reports have noticed the events of the past few days. Now, CR have never really studied battery life of ereaders, but they could.
And now I think they will. We’re finally going to have real, impartial battery statistics. That’s the silver lining.
We’re no longer going to have torely on the claims of the marketing departments. (To be fair, a lot of figures were accurate.) Companies won’t be able to pull a trick like Amazon’s and fiddle with a chart.
You might not like the squabbling, but you have to agree that the outcome is a good thing.
image by MrDevlar