Yes, people did buy a heck of a lot of e-readers over Christmas

@glecharles tipped me to the chart above.

You’re looking at data collected by Google. You can probably guess that the lines on this chart represent how often the search terms are entered into Google. Note the gi-normous spike in late December 2010 January 2011 and the similar spikes in 2008 and 2009.

I’d say there’s a pretty good chance that the spike was caused by ereaders given as gifts each Christmas. I’d also bet that most if not all got an ereader for the first time, otherwise they would have already searched for free ebooks.

Update: Guy just pointed out that I had the date wrong. The spikes aren’t in January but are actually in late December. This actually makes the data fit better with what I’ve seen based on blog traffic.



Nate Hoffelder

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Nate Hoffelder is the founder of The Digital Reader. He has been blogging about indie authors since 2010 while learning new tech skills weekly. He fixes author sites, and shares what he learns on The Digital Reader's blog. In his spare time, he fosters dogs for A Forever Home, a local rescue group.


  1. Actually, that huge spike was on December 26, 2010, and it’s worth noting the difference between “ebooks” and “free ebooks.” A lot of people who got an ereader for Christmas went looking for freebies!

    Also, credit to Josh Hadro (@hadro) for the link; I just RTd it.

    1. Nate Hoffelder27 May, 2011

      Thanks for catching the date.

      I couldn’t find his tweet (damn twitter), so i couldn’t link to it. That’s why I credited you.

    2. El Saltine6 June, 2011

      The story is about e-readers not e-books.

      1. Nate Hoffelder6 June, 2011

        I think you misunderstood his comment (or maybe I did, i don’t know).

  2. Bill3 June, 2011

    I got a similar spike at my site for the keyword “ereaders.” I would think the last spike will be dwarfed again next Christmas, though it may be hampered just a bit by the economy and iPads. Good for free ebooks, certainly.

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