Last week I reported about how Kobo and Borders had reorganized their partnership, and that it looked like Kobo were going to put their logo on the Borders ebookstore. Ithought they were doing this to buck up the investors and reassure everyone that Borders owe money to (collectively known as “the publishing industry”).
It looks like I was wrong. Kobo didn’t just put their logo on the site; they took over the Borders ebookstore completely. Borders are out of the ebook business.
If you try to buy an ebook from borders, you’ll get the pop-up window at right. Before you buy the ebook you’ll have to transfer your account to Kobo.
This is worse than I thought. It’s not a measure to prop up Borders; Kobo are planning ahead for the inevitable collapse.
If you’ve bought ebooks from Borders, I would go there now and move them over to Kobo. Do it now, before it’s too late.