The NGM app is based on the same Adobe platform as Wired that I reviewed back in April, and it has quite a few details in common. The library menu, pull down menus, and general capabilities are the same. I'm going to skip most of the technical details for that reason and focus on the differences.
The one important difference is that the NGM app has less embedded content than Wired and the embedded content is simply better quality. Wired feels like all sorts of stuff (short video clips, audio, animated gifs) were embedded just because the ability was there, not because the content deserved to be included. NGM, on the other hand, took the pictures that were already going to be in the print edition and expanded upon them.
- For example, there's a wordcloud/map in the February issue that shows last names and where they are concentrated in the USA. This map has an interactive option in the app where you can zoom in on regions and see the names in greater detail.
- There's a video clip that is tied to the article on article reefs. You get to see a ship being sunk. The video was not shot just for the app, but it is a good addition.
- The app also has an interactive map of the catacombs under Paris. The print edition is a highly detailed image, and making the iPad version interactive was a clever touch.
But the biggest difference between the 2 apps is that the NGM app separated the articles from the many beautiful, highly detailed photographs. The print edition has text and photos on the same page, but the app has the articles as single bodies of text with photos on the pages before and after.
This is an improvement. The pictures are bigger and you can focus on 1 detail at a time (article or image). But it's also an improvement that the Wired app probably can't use. Wired Magazine relies heavily on sidebars which won't work so well if you moved them to their own pages.
But while I like that the text is separate, I do wish that the NGM app had more of the smaller images and related sidebars that are found in the print edition. Also, the layout of the text is very basic. It would be nice if more thought were put into making it look better.
The NGM app does share one critical weakness of the Wired app, but it took me a while to notice the absence and it took me even longer to realize the importance. Neither app has any decent sharing options, and the NGM app lacks them entirely. You can't tweet excerpts, post content to Facebook, or do anything, really.
At first this didn't seem as important for the NGM app; its audience isn't as tech-savvy. But eventually I decided that I really wished I could tweet a link to particular pictures. I really truly want to show you the photography in this app. What's more, this is costing the NGM readers and subscribers.
Still, this is a great app. It's one case where I believe that the app surpasses the original print edition. Then again, I've been reading the NGM on and off for over 20 years now, and as I look back I can't help but think that the print edition has been straining against the limitations of paper for at least the last 15 years. The app has a sense of being made by creators who are ecstatic to _finally_ be able to make the magazine they've always wanted.