US ebook sales continue to plateau in April while print sales drop

The AAP released their sales figures for April 2011 and the is quite fascinating. The AAP's member publishers reported that ebook sales for April totaled $72.8 million, and hat's  up a smidgen from March 2011 ($69.9 million) but still down from February ($90.3 million). Print was down in most categories but 20% or more, which makes the  ebook figures impressive.

I continue to track and plot the sales figures, and so far it looks like my prediction about a Christmas-related bump and a series of plateaus is staying true.

BTW, I expect another bump in sales in the June figures (or possibly July). Both B&N and Kobo announced a new ebook reader at the end of May, and I suspect that the market growth is largely driven by product launches.

About Nate Hoffelder (10071 Articles)
Nate Hoffelder is the founder and editor of The Digital Reader:"I've been into reading ebooks since forever, but I only got my first ereader in July 2007. Everything quickly spiraled out of control from there. Before I started this blog in January 2010 I covered ebooks, ebook readers, and digital publishing for about 2 years as a part of MobileRead Forums. It's a great community, and being a member is a joy. But I thought I could make something out of how I covered the news for MobileRead, so I started this blog."

3 Comments on US ebook sales continue to plateau in April while print sales drop

  1. It might not be related, but earlier this week Konrath announced that his June sales have dropped compared to May. The context for his post is that he’s been contacted by other authors who say their sales have dropped, although clearly this is all anecdotal for now (though of course he’s already calling it a trend).

  2. It’s summer. People want to be outside and have fun after this miserable, long winter. Sales will go up as people huddle indoors and the days become shorter and colder again.

  3. Three percent in a month is more than a smidgen. I wish my investments were going up that much.

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