Chinese ebook reader prices are dropping like there’s no tomorrow

Chinese ebook reader prices are dropping like there's no tomorrow e-Reading Hardware If you think the market is tight in the US, you won't believe what's happening in China.

Shanda recently cut the price of their Bambook ereader in half. This 6" E-ink, Wifi equiped ereader is now selling for only RMB499. That's $74 USD, and so far as I know that's actually less than the cost of the components.

Hanvon have also cut the  price of a number of their ereaders, with some models now as low as RMB 599 ($92 USD).

If I had to guess, I would say that Chinese ebook readers are facing fierce competition from cheap tablets and handhelds. It's not the same in the US, where we have 2 giants fighting. In China there's hundreds if not thousands of small companies trying to produce gadgets as cheap as possible. It's quite clearly driving the prices lower at a faster rate than anywhere else.

via TechNode

http://technode.com/2011/06/29/shanda-lowered-ereader-bamboo-price-to-compete-with-tablets/

Nate Hoffelder

View posts by Nate Hoffelder
Nate Hoffelder is the founder and editor of The Digital Reader: He's here to chew bubble gum and fix broken websites, and he is all out of bubble gum. He has been blogging about indie authors since 2010 while learning new tech skills at the drop of a hat. He fixes author sites, and shares what he learns on The Digital Reader's blog. In his spare time, he fosters dogs for A Forever Home, a local rescue group.

1 Comment

  1. yuzutea29 June, 2011

    Wait, how can they afford to do that? Have components gone down in price?

    Reply

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