This is another generic design from the CPU maker RockChip. It's based on a 7" LCD screen and it's running on a RockChip RK2729 CPU. It has 2 speakers, 4GB Flash storage, a microSD card slot, microphone, g-sensor, and FM radio. It doesn't appear to have Wifi or a touchscreen, but then again this isn't a tablet. But like most Rockchip designs this is a media player with extensive format support.
I last heard about this ebook reader back in march, and it was supposed to hit the Russian market in April. it's out now, and the it's selling fora little less than the 3700 rubles (about $133 USD) list price.
The-eBook.org got their hands on one, and they sounded pleased with the design. It had a long battery life, a good screen, and broad file support.