RIP Augen 2009-2011 – e-reader & tablet maker

Augen burst on the gadget scene last year when they released The Book, their Kindle clone with a 7″ screen. While they got a lot of attention at birth, their demise has gone unnoticed.

I was first clued in to the story by an owner of Augen’s The Book. She was supposed to have gotten her device back from a warranty repair, and while she had an estimated delivery date she never got the ereader. She checked Augen’s website, and it was down. No one responded to her emails, so she reached out to me for help.

It turns out that Augen’s website has been down for over a month. I’m not getting any responses to any of the emails I sent – not from either of the Augen email accounts I know. I asked about the problems with their website, and they said nothing. I didn’t even get a response when I asked them if the company had died.

I know that’s not based on anything solid, and there really isn’t any proof. But the company looks dead to me.

That’s a pity. I was looking forward to Augen’s line of tablets and their new ebook readers. Last fall Augen unveiled a line of 6 tablets ranging from entry level to a couple high end models. They were quite pretty and I admired the ambitiousness of trying to get 6 devices on the market all at once. And then there were Augen’s ebook readers, which were supposed to be shipping in April. I was so looking forward to them.

image by amandabhslater


Nate Hoffelder

View posts by Nate Hoffelder
Nate Hoffelder is the founder of The Digital Reader. He has been blogging about indie authors since 2010 while learning new tech skills weekly. He fixes author sites, and shares what he learns on The Digital Reader's blog. In his spare time, he fosters dogs for A Forever Home, a local rescue group.


  1. kurt6 July, 2011


    did you even use “the book”? if so and you liked it you must have got that one in a million that actually worked
    the third one i got after returning 2 did work sorta – it can’t remember where i left off but at least it turns on
    my sister has that one now and i have the Nook Color (which is great)

    1. Nate Hoffelder6 July, 2011

      I’ve had my hands on it, and it was okay. I’ve also gotten several comments from people who were happy with it.

    2. Shaan7 July, 2011

      It turns on your sister? Even greater shame they went out of business now…

  2. Martin6 July, 2011

    I have to say as a Canadian, one of the things I most looked forward to on a trip into the US early last year was getting to a K-Mart so I could pick up one of the Augen Gentouch78 tablets. In case you haven’t heard about it, it was a 7″ Android tablet that sold for about $150.00. Unfortunately, like alot of Augen’s products, it was close to being a good product.

    It’s not just cheap construction (which you expect in a $150.00 tablet), it’s just that it plain didn’t work. Discount hardware is just that, discount hardware. If it doesn’t work, people aren’t going to buy it, at least people other than me.

  3. Mike Cane6 July, 2011

    Don’t weep, Nate. That stuff will now all come out under Coby and other minor brand names. Until those companies too bite the dust.

  4. […] been pushing out budget e-readers and Android tablets this past year in the US, has bit the dust. The Digital Reader has been trying to contact them for over a month and their website has been down for as long. No […]

  5. […]  Facing augmenting competition, some of a early e-reader and inscription vendors are starting to fall, including Entourage Systems, with a e-reader focused Entourage Edge Android tablet. Now inscription builder Augen’s website has “gone cold,” according to a Digital Reader report. […]

  6. […] there’s every indication that Augen are dead, so there is no warranty. Also, I don’t like the site that is selling the netbook. I’ve […]

  7. […] little while back I reported on the death of Augen, the nobody e-reader and tablet maker.  I came up with a rule of thumb that when I can’t see any sign that the company is still […]

  8. S Holton7 September, 2011

    So I’ve still got one. The Wi-Fi has never worked. Does anyone know if the firmware updates improved functionality and where I could get them?
    Has anyone else picked up development for this device as a platform?

  9. […] exactly knocked out. Whatever happened to the Gentouch78? In July, the Digital Reader reported that Augen’s Web site seemed to be in limbo. And it’s still down. Sorry, Kmart […]

  10. Jimmy5 October, 2011

    New Technical Support for Augen Devices

    Please call 1-800-535-5198 ext 103
    Hours of Operation: 7AM-4PM PST

    (, 1saleaday, customers who purchased Augen will be prioritized)

  11. Devon12 October, 2011

    Damn. I happen to have 2 (my dad bricked his first). I want to get the bricked one fixed. Any help?

  12. […] company. It looks like Augen, a tablet company best known for releasing crappy products and then quietly going bust, is going to get a footnote for its company history. Augen never actually put this ereader on the […]

  13. The Emir of Schmoe3 March, 2014

    Well, I just bought one off Ebay for $20 (looks like a refurb) and I’m very happy with it. If you like to read in bed, you just can’t beat a backlit screen. Does everything it’s supposed to although the wifi doesn’t work. Don’t need it, it’s for reading books.

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