Borders iOS app updated

On Friday Borders became the first major ebookstore to comply with the new rules. They updated the iOS app and removed the in-app bookstore they had been using. Other than that and pushing users to switch their content over to Kobo I do not see any changes.

The Borders app was basically a rebranded version of the reading app developed by Kobo, which raises an interesting point.  Kobo haven’t updated their app yet, and their app still has the ebookstore physically inside the app.  I’ve been told that they think they’re immune (possibly because they’re a Canadian company), and I’m beginning to wonder if they do believe that.

There is 1 detail about this app that surprised me. Borders will still let you create an account from inside the app. That’s odd, because last week I followed a series of tweets from one developer about this very issue, and he had a different outcome. Apple wouldn’t let him build starting an account into the app. Apple won’t even let him link to the website so users can create an account there.

On the other hand, Apple have been notably capricious in the past about who has to follow which rules. For the longest time now I’ve had the feeling that enforcement was largely dependent on the whim of whichever Apple flunky was involved at the time.

Today’s news tends to support that hypothesis.

Nate Hoffelder

View posts by Nate Hoffelder
Nate Hoffelder is the founder and editor of The Digital Reader. He has been blogging about indie authors since 2010 while learning new tech skills weekly. He fixes author sites, and shares what he learns on The Digital Reader's blog. In his spare time, he fosters dogs for A Forever Home, a local rescue group.


  1. Mike Cane11 July, 2011

    Apple is like M*A*S*H of the tech world.

  2. Clément11 July, 2011

    Hi Nate,

    Don’t you think that this change is only the consequence of that policy ( and not Apple’s one?

    It’s very weird that Kobo didn’t updated their app at the same time.

    1. Nate Hoffelder11 July, 2011

      No, not really. You can still buy ebooks on the Borders website, only now Kobo handle the transaction. That would suggest that you should be able to get ebooks anywhere from inside a Borders app. The complete absence of the ebookstore in the Borders app is because of Apple, not Kobo/Borders.

      1. Clément11 July, 2011

        Hi Nate,

        Thank you for your answer. You are right. Didn’t see the mention “compliant with the new in app purchase rules” on the download page.

        Next company to release an Apple-friendly app? Amazon?

  3. […] probably already doing the same on the other.The TallyAs of Sunday morning, we have Bluefire, Kobo, Borders, and Nook Kids all updated. Google Books got pulled and we’re still waiting to see what […]


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